Women in Commercials

Attractive, buxom women appear in advertisements for everything from beverages to cars. The media has turned the female anatomy into a socially required display that sells capitalist ideology as well as canned drinks! Doing my research for this assignment I found some videos that strongly support my opening remark. These companies have completely lost respect for women all around the world. One of the adverts was amusing but that did not stop me from seeing the true message behind the commercial. In the videos posted below you will see how the female body is used to attract the public and the most especially the male public.

The Nissan commercial below is of a woman and all we know about her is that that we can see her in a bikini nothing more suddenly her boobs begin to move up and down. The first time I saw this video I thought it was a lady showing of a talent the idea of the real advert did not come to my mind at all through out this advert. How would someone even come up with such ideas for a commercial it honestly does not make sense as to why only the ladies bosoms are the center of attraction, her face or any other part of her body does not even show. Turns out that the point of this commercial was to advertise the Nissan Pathfinder. I believe the suspension of the car to be more specific. So theses companies were using her chest to describe how the car would take bumps and different terrain. To me this honestly makes no sense but I guess some males would find this attractive and indeed buy the car.

Toyota uses a woman's breasts to advertise the air conditioning in its cars. I believe some companies do not have advertising agents that respect the women. Something I have noticed is that you cannot really tell the point of these commercial until the end, which I find very unsettling . Once again a lady without a face and any other part of her body showing is used. "At least this time she is wearing a top" I think, but as the commercial goes on I notice that her nipples harden indicating that she is cold. At the end of this commercial we discover that the point of this commercial was to advertise the air conditioning system of Toyota cars. The concept of her nipples hardening because of the cold will drive most men mad because there are some men who just cannot control their libido and will indeed by the car because they are driven by the the commercial to by the car. I ask myself why should women be used for such why can't they just be respected.

This Nando's commercial cracked me up at the end I honestly did not see the end of it advertising burgers I was truly stunned. So this lady is a restaurant and she is on the phone she then asks where her burger is and then the waitress tell her that they are right there she cant see them because her huge breasts are blocking the fries. The waitress then pushes the plate forward and then she see the fries. At the end of this we find out it was a Nando’s add about the double-breasted burger. I was literally blown away by the end I could not believe that a woman’s breast could be compared to a burger. I honestly believe that that is the most insulting video to a woman’s integrity that I have ever seen.

During my research for this assignment I have honestly may view have been changing towards the feminist views I honestly can not believe what women have to go through; the insult to their woman hood how they are used in commercials as ‘eye candy’ which lures man to buy the goods which are advertised I honestly am appalled by the way women are represented in this type of pop culture. I honestly believe that women should not be subjected to such form of abuse and I strongly support every feminist around and I think women should be seen as equals because from these commercials something struck me. I felt that a man would not be used in such commercials.

"Nissan Commercial." YouTube - Broadcast Yourself. 16 Nov 2006. Web. 13 Oct. 2011.

< http://www.youtube.com/watch?v=zKO-tZGuFDg >

"Banned Boobs Ad." YouTube - Broadcast Yourself. 11 May 2009. Web. 13 Oct. 2011.

< http://www.youtube.com/watch?v=DDjaXMOfvKQ>

"Toyota Brazilian." YouTube - Broadcast Yourself. 27 Oct 2010. Web. 13 Oct. 2011.

< http://www.youtube.com/watch?v=0Z2zGHAx-rE>